Poor accessibility creates hidden costs, while inclusive design helps protect revenue and reduce risk.
Accessibility has a direct business impact. When a website is hard to use, companies can lose sales, increase support costs, and create legal risk. When accessibility is built in from the start, products become easier to use for more people and more effective for the business.
- Lost Revenue: Poor accessibility can block customers from completing key actions, such as browsing, signing up, or buying.
- Higher Costs: Inaccessible experiences often lead to more support requests, more rework, and more expensive fixes later on.
- Lower Risk: Accessible products reduce the chance of legal problems and help protect brand reputation.
Two famous stories show both sides: Domino's, which fought accessibility in court and lost, and Tesco, which invested in accessibility and saw online sales grow. Together, they show why accessibility belongs in roadmaps, budgets, and design reviews.